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Corporative identity of "BMS consulting" is a result of long-term Iv Design’s labour. During preliminary work 6 designers were developed by a few hundred sketches. Some of them were worked out to the level of Corporative identity , and on the basis of one of them a valuable brand-book, site and complete set of promo-materials, was even developed. The last variant of logotype was ratified only in 2007, after almost 5 years from the beginning of work.

 

«BMS consulting» is a company with own business' style and philosophy. It bases on idea of harmonization of external representation and internal atmosphere. Till recently a customer utilized visual symbolic which was reached from paternal BMS: sharp, ambitious and stylistically obsolete. The task of redesign was become by development of such visual system which would create new appearance of company: modern, dynamic, friendly, living, but here sure and serious. Ancient East's philosophical conceptions served the ideological original source of logo. The sinergetical co-operation two lifecreative environments, by water and vegetable, generated a new figure with own character. It demonstrates such balance of stability and dynamic quality, complication and simplicity, seriousness and spontaneity, which answers the pictures of company’s nature. The system of unobtrusive additional elements helped to expose dignities of the chosen theme.

 

The customer was finally satisfied of the new appearance. And we were satisfied from completion of difficult project.