UMPS identity

September 2012
Telecommunication and IT companies

UMPS (Ukrainian Mass Payment System) - one of the leading companies on the ukrainian market, receiving and processing payments through payment terminals. The company has its own processing center and its own technology integration with banking systems. In addition, SMPU uses unique for Ukraine partnership scheme, which provides bank partners very favorable conditions. Paying tribute to the leadership of the company, we note that initially were identified strategic objectives and the work we were considered by the parties as the stages of a large program.

Before our "interference" by the customer are the attributes of identity, but they are clearly required "upgrade". The first step was the development of brand values. As a result, the concept was born, expressed the slogan "Pay simply". Maximal ease and convenience of making payments - the main "driver" of UMPS ideology.Then came a laconic variative solution of it as a special case, was obtained by the sign. Rules of the game graphics with color, scale, relative position, etc. were described in the Style-guide. There, as a continuation of themes included the concept of corporate infographic, which has already been applied use.